WHO WE ARE
Helping hospitality leaders build stronger teams, smarter structures, and better workplaces.
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C. Direction was founded with a clear mission: to strengthen recruitment, training, and retention, ensuring sustainable growth for the industry.
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Helping start-ups, scale-ups, and businesses in transition find the right direction—tailored to their size, needs, and ambitions.
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We believe strong leadership and well-structured teams are the foundation of any successful business. Whether refining workflows, enhancing team collaboration, or building a culture that drives both performance and retention, we partner with hospitality leaders to turn challenges into opportunities that strengthen the bottom line.
OUR STORY
From Kitchen to Consulting: A Hands-On Approach to Leadership
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At 23, Christina Grønning stepped into her first leadership role as head chef, realizing that success isn’t about doing it all alone—it’s about building a team that thrives together.
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Her journey took her to Swiss Hospitality Management School, followed by a role as F&B Sales & Event Manager at d’Angleterre, bridging the gap between operations and strategy.
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Now, she helps hospitality businesses do the same. With a deep understanding of both kitchen and service dynamics, she specializes in team retention, guest experience, and operational efficiency.
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"I know the struggles, the pressure, and the passion that fuels this industry. We’re trained to put guests first—but if we don’t invest in our people, how can we expect them to deliver their best?"